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10 Key Marketing Tactics to Build a Culture of Learning

10 Key Marketing Tactics to Build a Culture of Learning_385x514

What's Covered

The L&D Marketing Playbook

Marketing tactics aren’t only for those with a marketing title. With a clear marketing strategy, L&D and HR can launch better programs and drive learning adoption.

To reverse this trend, organizations must take the critical next step and use innovative marketing tactics to build excitement and momentum for learning. Based our experience at Udemy marketing online learning to 30+ million loyal learning fans, we’ve put together a marketing playbook to help HR and L&D leaders apply key marketing tactics to build a culture of learning.

In this playbook, you’ll learn:

  • How L&D can establish its own brand positioning to get into the minds of employees
  • A proven marketing framework translated for L&D to drive learning engagement
  • 10 key marketing tactics with hands-on advice you can use immediately
  • Best practices from L&D leaders at BuzzFeed and Dollar Shave Club


Udemy for Business helps global companies stay competitive in the digital transformation of the workplace by offering fresh, relevant, personalized on-demand learning content. Our global network of 42K+ expert instructors continuously supplies courses on trending, popular, in-demand topics. We curate 3,000+ top-rated courses for organizations around the world to help their employees do whatever comes next- whether that’s tackling the next project, learning a new skill, or mastering a role.

Leading organizations including Eventbrite, Adidas,, Pinterest, and HSBC choose Udemy for Business as their strategic learning partner to upskill their workforce and move skills forward.

10 Key Marketing Tactics to Build a Culture of Learning_385x514

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