A Guide To Measuring Sales Training Effectiveness.jpeg

A Guide To Measuring Sales Training Effectiveness

This eBook outlines how to create a proper measurement strategy sequence in order to have the greatest impact on performance. It highlights the importance of allocating sales training budgets to include evaluation and sustainment, and assessing talent and skills in order to set a baseline to measure against. The e-book covers three key areas:

  • Why measuring sales training is important
  • Adopting the proper measurement sequence
  • Five guiding principles for creating a successful measurement strategy