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Creating Growth With Marketing Analytics (In 4 Steps)

creating growth with marketing analytics

What's Covered

The question of how to leverage big data has inspired conferences, university courses and degrees — and CMOs in sore need of guidance on what all those numbers are saying. What each organization needs is its own analytics system that is focused on customer behavior. It should be actionable, future-facing and support the organization’s broader strategy.

To make better business decisions, managers should be able to answer marketing questions by:

  • Determining which data are relevant
  • Selecting the appropriate technique for analysis
  • Performing analysis to gain insights on the relationship between marketing activities and customer behavior
  • Using predictive models based on experiments or historic information to simulate hypothetical situations, in order to identify the ideal combination of marketing activities
  • Linking insights and the optimal marketing mix to wise marketing decisions

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Darden Executive Education is a top-ranked, global provider of professional development. Delivered by the University of Virginia Darden School Foundation and taught by the Darden School of Business’ highly acclaimed faculty, Darden Executive Education prepares and inspires leaders to succeed in a global marketplace. Offering more than 30 open programs and partnering with leading organizations worldwide to develop custom business solutions, we provide personalized, transformational learning experiences at our locations in Charlottesville and Rosslyn, Virginia, online and around the world.  Learn more at


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