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Forging a Digital Future: Integrating Hard and Soft Digital Skills at BASF

Forging a Digital Future - Integrating Hard and Soft Digital Skills at BASF_385x514

Topics Covered


Blending Hard and Soft digital skills

Our shared discovery of the need to blend hard and soft digital skills training, and the steps we put in place to make this happen.


Benefits of technology

The story of how BASF, a Germany-based global company and the largest chemical producer in the world, embraced the strategic business advantages of using technology in the workplace — and faced the challenges that came along with it.


Develop a virtual presence

How we built a solution that immediately improved virtual engagement and interaction by developing technical and virtual presence skills.

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For more than 25 years, Ariel has developed, tested, and refined powerful and authentic communication skills to drive better performance for leaders and their teams. Using best practices from actor training and adult learning, Ariel helps leading businesses develop senior leaders, technical professionals, subject matter experts, high-potentials, managers, sales professionals, and early career professionals who make impactful interpersonal connections through emotional intelligence, self-awareness, and dynamic communication skills.

Whether you need to develop your next generation of leaders, connect global teams, boost sales effectiveness, or keep your workforce engaged and motivated, Ariel can tackle your most pressing business challenges to ensure that your teams write, speak, lead, and sell with impact, at every level of the organization.

Forging a Digital Future - Integrating Hard and Soft Digital Skills at BASF_385x514

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