American corporations invest an estimated $160B on learning and development initiatives. But since employees forget up to 75% of what is taught, $120B of that investment is wasted. So, it's no wonder that 70% of organizational transformations fail. This eBook details what's required for successful individual transformation, from Learning to Doing to Being, incorporating the latest evidence from fields across the behavioral sciences.
Founded in 2013, BetterUp is a mobile-based leadership development platform used by Fortune 500 companies. With a holistic, science-backed methodology, BetterUp develops new behaviors and mindsets that enable high performance amid constant and accelerating change. Through on-demand, virtual coaching sessions, users practice and reinforce new behaviors and skills. Individual growth is measured and tracked. With a diverse range of customers, including LinkedIn, Genentech and Logitech, BetterUp inspires employees to build the skills to thrive personally and professionally. To learn more, visit www.betterup.co.